Our Approach

Our Direction Approach

Investment Approach

We invest, co-invest, and advise in later stage companies with a core intent related to or in the China market. We leverage an established a full-service platform to mitigate the risks and pitfalls companies face in the China market- from IP protection to government relations – in order to align our investments with the success of a China market launch and realize the value and returns on investment

Industry  Specific

Investing into industries that compliment our portfolio and network. We target companies in our core industries that we can play an active role and be of strategic value to expand and implement in China on a post acquisition  basis.

Competitive Differentiation

We value strong intellectual property, proprietary know-how, and global brands. In a country like China, competitive differentiation is a key investment criteria in an overly competitive and saturated market.

Strong Management

We invest in people align management and ownership for growth and scale. Our investment philosophy is management centric. A strong management is essential in not only providing leadership.

Company Size

Mature, prominent growth companies in industry-specific sectors that can benefit with international growth. We value strong management and infrastructure that have the ability and vision to leverage our network, international, and China access.

Scalable Business

We value scalable business models that transcends into the Chinese market and audience. China’s emerging middle class includes a booming 18-49 age group demographic that have a high adoption and appetite for US / Western content and technologies.

China Story

We value the ability to create a China story with the capital and operational support to succeed. We leverage our network and relationships to partner with and cultivate a China market entry strategy and investment plan for US / Western companies.

Our Direction Approach

Industry Focus

Within our core industries, we invest into companies that can play an active role in our ecosystem at the forefront of the content IP meets with technology.
Our investment focuses within our core industries include:

  • Content & IP
  • Distribution
  • Ancillary